There are a vast multitude of apps that we can get for free. Pokemon Go published by Nintendo is one such app for which you do not have to spend a single penny, yet it made a stunning $1 billion (yes, with a ‘b’) in just six months. How do these games make such a big buck?

TechTales has got you covered…..

1)In-app purchases:

This is the most widely used strategy by free applications to make money. Have you spent hours on Clash of Clans and yet found that your friend has made better progress without working much for it? This is the result of in-app purchases.

In-app purchases play with your psychology in several ways to ensure that you spend a  dollar more. For instance, they do not use your money directly- they’ll make you purchase diamonds or credits or whatever with your money and then make you use those to buy stuff. One dollar will never buy you one diamond(or other credits), it will give you a random number of credits, such as 12 diamonds. This way you will never really calculate how much money you’ve spent, and you also feel much less guilty about draining your debit card.

Moreover, application software distributers such as AppStore or PlayStore make it incredibly easy for you to spend hard earned money, through facilities such as Apple Pay in which all you have to do to buy stuff is use your face or touch- done in a second. As a result, you don’t get room for much thought which further leads to greater money spent.


Other free applications use advertisements to make a buck. Since money is earned by the number of clicks on an advertisement, app developers crowd the applications with advertisements hoping that you might just click on one.  More and more free games and other apps are using this strategy to earn money. The much renowned Flappy Bird made $50,000 a day solely through advertisement.

3) Selling your Personal Information:

Yes, now things are getting a bit nasty. Online information security has become a bit of a controversial issue these days. Take charge of your online privacy by reading this post. 

There are a few applications that might try to sell the information you give them to those willing to pay for it. Some might take your consent for it, which makes it legal, but the naughty ones will do it without it coming to your knowledge.  The infamous application is an example, which sold your information for money.

You need to be aware in this day, or else your data might be compromised.


Apps might give you free content for a limited time or level(as in a game) and then charge you to continue. They might also use subscription for unlocking access to exclusive content.  Apps such as Spotify use these techniques. This is an efficient way to make users realize why the app was worth paying for.

5)Referral marketing:

Apps might promote other third-party applications in return for-you guessed it- money. They are payed through a variety of different parameters, such as cost per view, cost per installation, cost per action/inquisition or cost per clicks.

Got any suggestions, thoughts or queries? feel free to express yourself in the comments section below.